Bill Shreffler, CEO

Bill is the performance-driven chief executive officer of BTKM Digital. He has been a board director and is the author of the book “Execute Like a Pro”. Bill has over four decades of experience driving business growth and sustainability for telecommunications, manufacturing and business services organizations, including starting four companies, creating three new regions and turning around underperforming business units. He is adept at motivating teams, creating key measurement criteria at all levels of the organization and achieving high levels of productivity and success. His broad-based expertise includes a focus on strong leadership, strategic planning, P&L management, budgeting, negotiations, sales and marketing, process improvement, strategic partnerships, Human Resources, M&A integration, customer relations and executive training, development and mentoring. Bill is dedicated to building strong teams and providing support to investors, executive teams and boards of directors.